How to Stage an Appealing Open House

by Elayne Jassey 11/17/2019



Photo by Milly Eaton via Pexels

If you're like most people who are beginning the process of putting their homes up for sale, you're probably aware of the concept of home staging. Home staging is a strategy used to present your home in a good light to prospective buyers by creating a warm, welcoming environment. Typical home staging techniques include burning scented candles, placing vases of fresh flowers in every room, and having something delicious and warm-from-the-oven in a conspicuous location on the kitchen counter. 

However, these strategies have become so overused that today's savvy homeowners are possibly immune — after all, when buyers see the same thing in every home they look at, the magic starts to wear thin. Fortunately, there are home staging techniques that transcend immunity.

Cultivate a Clean Scene 

Nothing takes the place of good old-fashioned cleanliness when it comes to impressing prospective homebuyers. Gleaming counters, spotless floors, and spic-and-span bathrooms are essential staging elements when trying to make your home as appealing to as many people as possible. Although this may seem obvious, many sellers are overlooking the impact that an impeccably clean home has in favor of traditional staging techniques. The home should also smell clean, but not in a way that indicates chemical cleaning agents. Try a light air freshener with minty notes about half an hour before prospective buyers are scheduled to arrive.

Kill Clutter

If you've lived in your home for any length of time, you've probably accumulated a bit of clutter that you may not notice anymore. Clearing it out not only gives you a head start on moving to your new home once your current one sells, but it also provides the kind of clean slate look that attracts buyers. You'll be amazed at the difference purging unwanted and unnecessary items and putting the rest in storage will make. You can also take this strategy one step further and completely move out before the home goes on the market.

Rent Furniture

Another benefit of moving out is that you can rent a few key pieces of top-quality furniture for the purpose of putting your home in its best possible light. You don't have to furnish the entire place — think striking, strategically placed statement pieces designed to spark the imaginations of potential buyers who are looking at the home.

Ready to make the move? Don't hesitate to contact me for more information on strategies designed to make your upcoming home sale go as quickly and smoothly as possible.

About the Author
Author

Elayne Jassey

 

Your Neighborhood Expert!

Hi, I'm Elayne Jassey and in addition to my passion for real estate, I have a passion for my family, people, competitive games and Stamford! I have loved living in Stamford, Connecticut for the last 35 years. During that time I raised two daughters here and became quite involved in our local civic life. I was very active in Board of Education affairs during all the years my daughters spent in the Stamford public schools, and my early experience as a middle school teacher gave me a great appreciation for the strengths of the Stamford schools. I am currently a member of our Downtown Committee and I'm delighted to have participated in processes that have resulted in everything from encouraging the University of Connecticut to move into their new-in-town branch location, to bringing the excitement of the area's largest Thanksgiving Day Parade, complete with soaring balloons and marching bands, to town. 

I suspect the greatest joy in my professional life is that I meet and work with so many different and interesting people. I enjoy my customers and I am pleased that I build close relationships with them that I maintain for years. These relationships have resulted in a high degree of customer loyalty, and most importantly many close and rewarding friendships. In fact, I continue to work with people I listed, rented or sold properties to when I first entered the profession, and now I have begun selling to the next generation in their families! 

When not spending time with my family or savoring time with my granddaughter as she explores the world, I love to play games. Whether participating in a hard-fought game of Scrabble, playing cards or coming up with the answers in word games and puzzles, I am energized by good competition and problem-solving. In fact, I find creating a successful real estate transaction is a composite of all the things I most enjoy. It combines the problem-solving excitement of detective work with the joy of matchmaking. Each new customer presents a unique set of needs and goals, a special personality and a sense of individual style, all within clearly defined financial strictures. Understanding all these factors and fitting the pieces together successfully is the challenge that makes the selling of real estate so special to me. And it allows me to use my considerable energy, enthusiasm, and entrepreneurial spirit to work hard at meeting my own personal goals. 

People often say that I am a very lucky person. I agree. I live in a community I love. I am surrounded by family and friends, and work in a profession that still engages me deeply. And I've noticed that the harder I work, the luckier I am!